NEW MEXICO ECONOMIC
DEVELOPMENT DEPARTMENT

Case Study: Ideum

Ideum manufactures multitouch tables and walls using cutting-edge sensing and projection technology to create interactive, immersive social experiences in public places. The company custom builds its own hardware as well as designs custom software for the displays. Ideum has worked on custom projects for the Smithsonian, Monterey Bay Aquarium, the Museum of Science and industry in Chicago, Apple, Adobe, Coca-Cola, Boeing, Hewlett-Packard and Union Pacific.

About the Company

Economic Development Toolbox

Ideum is working with the ABQ BioPark and the New Mexico BioPark Society to create educational exhibits for the new Penguin Chill Exhibition.  The exhibition focuses on penguins’ lives and how climate change is making their lives harder.  During their visit, BioPark guests will take on the role of scientists on an expedition to research penguins.   Guests will visit the Research Vessel BioPark where they can board a simulated icebreaker, investigate detailed 3D penguin models, and collect virtual data from Antarctica.  They can also make remote calls from the vessel to scientists doing actual research on Antarctic conservation.  More on the exhibition.

JTIP’s customized training is perfect for Ideum…… It has been exceptionally helpful to a privately-held company like Ideum.  JTIP staff introduced the company to LEDA.  Now LEDA is funding an expansion that allows the company to expand its product line and market.”
Jim Spadaccini, Creative Director & Founder