NEW MEXICO ECONOMIC
DEVELOPMENT DEPARTMENT

Case Study: Vitality Works

Vitality Works is a manufacturer of botanical, vitamin and nutraceutical supplements, essential oils, and homeopathic products.  The company was started as a wellness center and compounding pharmacy in 1982.  As an early clinician, educator and pioneer in the field of wellness and herbal medicine, founder Mitch Coven began developing and manufacturing dietary supplement products for health professionals, and national and international nutraceutical companies in the 1990s.  Coven has since developed and manufactured thousands of formulas for the natural products industry.

About the Company

2018 Expansion

Economic Development Toolbox

Now we’re growing with these economic incentives in ways we counldn’t possibly imagine……..”
Mitch Coven, CEO

–  Dan Plashkes, CEO