SANTA FE – In an effort to encourage New Mexicans to shop locally and support New Mexico small businesses, Economic Development Secretary Jon Barela, whose department oversees the New Mexico MainStreet program, will kick off the “Shop MainStreet” holiday campaign. Secretary Barela will be joined by Corrales MainStreet, Corrales Mayor Phil Gasteyer and local small business owners. Studies support the idea that buying local has significant economic, job and environmental benefits. Twenty-three New Mexico MainStreet communities are participating in the statewide campaign.