Santa Fe, N.M. – The New Mexico MainStreet (NMMS) program announced today that six districts are using ‘Cash Mob’ virtual events to support local businesses during the pandemic and upcoming holiday season. Events are hosted on Facebook Live where participants bid on items, arrange payment and socialize during the fun two-hour session. Lively hosts entertain and educate as they sell items and encourage viewers to shop locally to contribute to their communities. This year, ‘Cash Mob’ has helped businesses stay open and allowed shoppers to buy local goods safely from home.